Apps used by children and students feature unhealthy practices that put their privacy at risk.‘2021 State of Kids’ Privacy’ Report Key Findings: Marketing Technology News: Namecheap Unveils Its New Market for Buying High-Value Domain Names Listed for Sale or Auction The research team rated products on a 100-point scale across 155 unique evaluation questions.
The data was collected and analyzed by the Common Sense Privacy Program, a team of attorneys and experts in privacy, law, computer science, education, academia, and public policy.
“The state of kids’ privacy is far below parents’ expectations, and we need the industry to step up and do more to protect kids from the current reality, in which products are actively engaging in more data collection and data monetization than ever before,” says Girard Kelly, Privacy Program Director at Common Sense.
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“The passage of modern, sensible technology laws like the California Privacy Rights Act of 2020 and the California Consumer Privacy Act in 2019 requires companies to update their policies to meet the new standards, but we need a robust and comprehensive federal privacy law and new regulations to better protect kids, and we need the industry to step up and stop placing the burden on parents, educators, and families.” “This report shows that there is a long way to go on protecting kids’ privacy, and that continued pressure for increased regulation will improve industry practices,” says Jim Steyer, Founder and CEO of Common Sense. The remaining 74% scored below the threshold, earning a “Warning” rating, which indicates that these products are putting kids’ privacy at risk. Marketing Technology News: MarTech Interview with Henk Campher, CMO at ThinkificĪcross the pool of companies and apps evaluated in the report, only 26% met the minimum safeguards for all users of a product, earning a “Pass” rating. However, that same transparency also reveals the increase of problematic practices like the sale of personal data. The report finds some improvements for parents and educators, including increased transparency around privacy policies that provide more information about the products that children and students are using. The “2021 State of Kids’ Privacy” report is the culmination of evaluating privacy policy data from 200 of the most popular companies and products aimed at children and students. Today Common Sense Media released a comprehensive report examining the privacy trends and practices of hundreds of popular technology companies and products over the last five years.
Analysis of privacy practices over the last five years reveals increasing transparency but troubling growth of tech companies selling data.